“Power to the People,” a new campaign promoting the 2019 Volkswagen Jetta GLI. The creative showcased the performance capabilities of the revamped GLI, which features full sport suspension and boasts 228 horsepower, making it the most powerful Jetta ever.

​

To complement this platform, we gave people the power at the touch of a button through an Instagram story that lets them experience one main feature of the car while showcasing the powerful Jetta with The 7-speed automatic DSG with Tiptronic 4MOTION.