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ICBC
The faster you go the easier it is to make a mistake
The Insurance Corporation of British Columbia had hard data that showed that when people drive, even a little over the speed limit they’re more likely to be involved in an accident. So we reminded drivers that the faster they go, the easier it is to make a mistake.
My Project Role: Art Director
CD: Neil Shapeiro
ECD: Dean Lee
Radio Spot
ICBC R30 - Tongue Twister
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