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ICBC

The faster you go the easier it is to make a mistake 

The Insurance Corporation of British Columbia had hard data that showed that when people drive, even a little over the speed limit they’re more likely to be involved in an accident. So we reminded drivers that the faster they go, the easier it is to make a mistake.

My Project Role: Art Director

CD: Neil Shapeiro

ECD: Dean Lee

Radio Spot

ICBC R30 - Tongue Twister