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Hala B Hali

My Project Role: Art Director

ECD: Omar Aljabi

ACD: Baher Raouf

Creative Technologist: Miki Mihailo

Hala B Hali, which means ‘embrace family’ in Arabic, is a social initiative by Samsung to bring families closer. Living far away from family doesn’t mean you can’t be close. No matter where they are in the world, there’s always a way to bridge the distance and be a part of each other’s lives.

This year, we invite you to bring your family members together in a group chat on WhatsApp, and start a conversation or two. Or, if you have an existing family group on WhatsApp, simply share with us a screenshot of the group chat.

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