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ICBC

Leave Your Phone Alone.

My Project Role: Art Director

CD: Daryl Gardner

Using your phone while doing anything is going to have its risks. Especially when driving. We wanted to demonstrate the reality of what happens when you try to do two things at once across a variety of everyday activities. ​

 

`To launch the campaign, we created a series of 8-second to demonstrate this reality of what happens of being distracted.

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a_kouedy@hotmail.com​

+1 778 512 4732