Dell empowers countries, communities, customers, and people everywhere to use technology to realize their dreams. To empower the regional MENA gaming community, Dell decided to create a regional gaming platform dedicating to gamers.

Dell's main mission was to LISTEN. LEARN. DELIVER

To launch the website, we introduced 8 gaming personas to invite all gamers to be part of our community. Since gamers come in all shapes and sizes we made sure we break the stereotypes and invite all types gamers who are "Ready to Game"