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Crispy Minis
Unexpectedly
Flavorful
How do you convince someone that not all rice snacks are bland and boring?
Show them the unexpected.
When you bite into Crispy Minis, they are unexpectedly flavourful. Our opportunity was to really bring this to life - literally - and drive home the brand difference in a fun and unexpected way.
My Project Role: Art Director
ECD: Dean Lee
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